We get it: You got into the fitness business because you want to help people, not sell snake oil. But here's the thing: You can't help people if you can't keep the lights on, and you don't have to sell snake oil to be a salesperson. In fact, good selling is all about helping.Here's Chris Cooper on selling without selling, hiring and training salespeople and the difference between sales and marketing.Links:The Goal Review Session"Help First"The Prescriptive ModelOur free done-for-you hiring planChris Cooper's series on wealthAGuardForever FierceJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:chris@twobrainbusiness.comTimeline:0:46 – Selling without selling.
7:09 – Who should handle sales at your business?
10:44 – How to hire, train and compensate sales staff.
17:05 – Why affinity marketing should come before paid advertising.