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Every gym owner worth his or her salt knows you can't out-train a bad diet. So why are you expecting your clients to?
A nutrition program will help clients get better results while increasing average revenue per member and member retention. But starting such a program can be confusing—where do you get the expertise? Who should run it? What should you charge for it?
Lindsey VanSchoyck is Two-Brain's nutrition business expert, and she's here to unpack all that and more. She spoke with Mike Warkentin about how to launch a nutrition program, how to find the right people to staff it, what to charge, what resources you'll need and how to add revenue with corporate nutrition programs.
Links:
Precision Nutrition Working Against Gravity Free Tools COVID-19 Resources Join the Gym Owners United group on Facebook Book a Free Call
Contact:
lindsey.vanschoyck@twobrainbusiness.com
Timeline:
4:46 – How to start a nutrition program at your gym. 6:43 – Do you need a nutrition certification? 9:59 – Check your state laws. 11:32 – How to set prices for nutrition coaching. 16:02 – Assigning clients to staff. 19:33 – How much to pay nutrition coaches. 21:48 – How to find great nutrition coaches. 26:41 – Why you need a nutrition playbook and what should be in it. 28:11 – How to find corporate nutrition clients. 31:31 – The metrics corporate clients want to see. 32:54 – Pricing corporate nutrition programs. 35:34 – Converting corporate client employees into ongoing nutrition clients. 38:04 – Selling = helping.
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