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	Podcast:		TwoBrainRadio
	Episode:		Post-Lockdown Advertising: How to Get Back in the Game on Facebook
	Category:		Health
	Duration:		00:43:11
	Publish Date:		2020-06-07 23:00:00
	Description:		Marketing has always been challenging. Throw in a pandemic, months of closure and murky, varied reopening plans, and it's no wonder gym owners are unsure what to do. Colm O'Reilly is the owner of CrossFit Ireland, a certified Two-Brain mentor and the Two-Brain Marketing team lead. He joined Mike Warkentin to discuss Facebook ads in the post-COVID era: what works, what doesn't and how to decide what to spend on digital ads. Links: The 7 Best Gym Management Software Platforms: Our 2020 Review COVID-19 Resources Join the Gym Owners United group on Facebook Book a Free Call Timeline: 4:07 – Is there a magic bullet? 6:38 – Why you shouldn’t go for the quick cash grab. 11:59 – What to spend on Facebook ads right now. 16:40 – Why lead nurture is more important than ever. 19:13 – Developing leads post-COVID: Don’t fear the phone. 21:41 – The future of Facebook advertising post-COVID. 26:27 – When to boost your ad spend. 28:12 – What does a good ad look like? 33:29 – How the Two-Brain Marketing course can help you get more leads. 35:11 – What kinds of pictures work best in ads? 36:54 – Lead magnets post-COVID. 39:58 – The top metrics you should be tracking.
	Total Play:		0