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Home > TwoBrainRadio > "Sold!"—Brendon Collins on New Fitness Services and Online Sales
Podcast: TwoBrainRadio
Episode:

"Sold!"—Brendon Collins on New Fitness Services and Online Sales
Category: Health
Duration: 00:37:36
Publish Date: 2020-04-26 23:00:00
Description:

Gym owner Brendon Collins had zero online training experience before Strong Tower CrossFit was forced to close due to the coronavirus pandemic.

Within 30 days, he'd generated US$2 thousand in front-end revenue from virtual training and nutrition sales while retaining 97% of his client base—without spending a dime on ads.

Here, he reveals the secret sauce.

You'll learn how a commitment to core values ensured a seamless transition in product delivery, how Brendon used affinity marketing tactics to reach new clients and exactly what digital training at Strong Tower entails.

Links:

Strong Tower CrossFit
COVID-19 Resources
Ashley Mak on Two-Brain Radio: "The Guy Who Already Moved His Fitness Business Online Forever"
Join the Gym Owners United group on Facebook
Book a Free Call

Contact:

mike@twobrainmedia.com

Timeline:

1:44 – Generating two grand during lockdown.

3:41 – How Strong Tower transitioned to online coaching with less than a day’s notice.

5:48 – A glimpse into digital training at Strong Tower.

8:56 – The move to digital, step by step.

13:45 – Selling nutrition during COVID-19.

16:30 – Seeing the value in virtual offerings.

21:18 – Ads and affinity marketing during coronavirus.

28:44 – Adapting the sales process to a virtual environment.

33:55 – Next steps: Constant refinement and a permanent new revenue stream.
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