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	Podcast:		TwoBrainRadio
	Episode:		Never Panic: Sales and Marketing Math in the COVID Crisis
	Category:		Health
	Duration:		00:33:26
	Publish Date:		2020-04-12 23:00:00
	Description:		Good advertising has always been about tracking data: Try something, track it, revise it, and track it some more. That hasn't changed just because we're in a pandemic. What might change, however, is your ad strategy. Two-Brain Business is constantly collecting data on what's working and what's not in the microgym world. Here, digital-marketing expert Mateo Lopez shares what he's learned so far about advertising and lead conversion in the time of COVID-19. Links: COVID-19 Resources Join the Gym Owners United group on Facebook Free Tools Book a Free Call Contact: mateo@twobrainbusiness.com mike@twobrainmedia.com Timeline: 2:06 – Clicks and conversions during coronavirus. 4:01 – What gyms are selling right now. 5:43 – Priority number one: retaining your current clients. 8:27 – Sell accountability, not programming. 10:27 – Sell to the situation—there’s nothing but time. 12:38 – Kids programs. 16:14 – Lead magnets vs. straight-up sales. 21:29 – Why Zoom classes might not be the answer. 25:26 – What your ad copy and media should look like now. 30:53 – Don’t panic; track your data.
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