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	Podcast:		TwoBrainRadio
	Episode:		Is the 6-Week Challenge Dead?
	Category:		Health
	Duration:		00:33:56
	Publish Date:		2020-02-09 23:00:00
	Description:		You've seen the ads: "Six weeks to a new you!" "Sign up for our six-week total-body transformation!" But do they really work? And if they do, does that mean you have to start all over when the challenge period is over? Digital-marketing expert Mateo Lopez is here with the scoop. He'll tell you why the six-week challenge and its variants work so well, the essential elements of a compelling offer and how to ensure your challengers stick around for the long haul. Links: Free Tools Book a Free Call with a Certified Two-Brain Mentor Two-Brain Radio: The "New You Challenge" With Tommy Hackenbruck How to Write Facebook Ads That Make People Click and Buy StoryBrand: Can It Help You Acquire More Clients Contact: mateo@twobrainbusiness.com mike@twobrainmedia.com Timeline: 2:41 – The history of the six-week challenge. 5:30 – The power of numbers in advertising. 7:06 – The Trojan horse (but not the bad kind). 10:37 – Variants of the six-week challenge. 13:04 – Why you need quality supporting materials to go with your offer. 14:15 – Essential elements of a compelling offer. 20:00 – Matching your offer with your niche. 22:50 – Finding the pain point and speaking with clarity. 25:04 – The three blanks. 28:39 – Avoid jargon. 31:06 – How to keep challengers when the six weeks are over.
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