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Home > TwoBrainRadio > Episode 24: Affinity Marketing
Podcast: TwoBrainRadio
Episode:

Episode 24: Affinity Marketing
Category: Health
Duration: 00:42:36
Publish Date: 2016-04-11 02:00:00
Description: F your Funnel. Why start your marketing plan with the people LEAST likely to want your service, and then try to filter out 90% of your audience? It's like cutting down a whole tree to find the right twig. Instead, start from a seed. Build a tree on which EVERY branch bears fruit. That's Affinity Marketing. Affinity marketing starts with your SEED clients: those perfect members who are most tightly connected to your brand. Then we move outward from the center: helping those people who are most tightly connected to your perfect client. Then, ring by ring, we identify the spheres of influence owned by the client. I give a few examples in this podcast, and then diverge into psychological and behavioral retention strategies.
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