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Home > Selling the Sandler Way Podcast > How to Succeed at Making a Business Case
Podcast: Selling the Sandler Way Podcast
Episode:

How to Succeed at Making a Business Case
Category: Business
Duration: 00:23:23
Publish Date: 2022-07-25 04:00:00
Description:

Mike Montague, Director of Community Engagement at Sandler, interviews Clint Babcock, Sandler trainer and author of Negotiating From The Inside Out, about how to make a business case for your product or service.

Find Clint's book on Amazon or the Sandler Shop here: https://shop.sandler.com/books/negotiating-inside-out

In this episode, we talk about how to create equal business stature with top-level decision-makers, how to build a viable business case for them to justify their investment, and the best strategies and tactics for discussing that investment. 
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