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Description:
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Bill Morrison interviews Tony Hodgson on pricing and Selling the Sandler Way. In this episode: - How Tony got into pricing and how the field has exploded
- What parts of your business should be involved in pricing
- Why pricing should be a focus area
- How to grow your business 20% through pricing
- Value based pricing
- How discounting can destroy your pricing strategy
- Does your sales team actually need help with pricing?
- Your high volume price discount is probably being abused
- What industry is ahead of the game in pricing?
- The trends in pricing
- Questions to answer about your pricing
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