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Home > PurePerformance > 006 How to Sell Performance to Marketing with Richard Dominguez
Podcast: PurePerformance
Episode:

006 How to Sell Performance to Marketing with Richard Dominguez
Category: Technology
Duration: 00:50:56
Publish Date: 2016-07-01 12:19:05
Description: Have you ever wondered how to argue with a marketeer about not releasing a new feature or running this campaign? Or in the contrary: how can you show a marketeer that performance engineering and monitoring is as critical to the success of a campaign as the marketing campaign itself? Richard Dominguez, Developer in Operations at PrepSportswear, is enlightening us about how his DevOps team is cooperating with marketing to have a better shared understanding between business and technical goals!
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