Anna Pumer of Anna Pumer Photography and Kick Ass Photographers discovered photography when her boyfriend suggested she give the whole photography thing a try after seeing some of her travel photos. She attended a wedding photography workshop, quit her day job and started her business shortly after.

With her journalism and copywriting background, it didn't take long for Anna's website to start working to attract her perfect client… and don't they LOVE her!

Business has been booming for Anna ever since starting and I couldn't wait to learn a little more about what makes her tick and how in the world she can harbour any feelings of being a fraud… she's amazing!

Here’s some of what we cover:

• What drives Anna
• Anna's average number of bookings in a year
• Is money really a driving factor for Anna
• Ideal clients and how to help them find you
• Anna's pricing and why she won't increase it
• How to say NO to clients and how not to
• How Anna choses the right couples to take as clients
• Is there any part of Anna's business process that she doesn't enjoy
• The average number of photos Anna shoots and deliver
• Why it's ok to merge personal life and wedding photography business with social media channels
• Does Anna strategically screens the photos she shares in social media
• How many times Anna meets her couples before the wedding day
• Why Anna feels it's important that her clients treat her like a guest
• Wedding day fashion for the photographer
• How Anna photographs her couples during the preparations before the ceremony
• Are nerves still a factor every time Anna photographs weddings
• Why Anna is immediately welcomed and becomes friends with her couples and their family
• The importance of being genuinely friendly to your couples
• What's inside Anna's camera bag
• Why Anna prefers having the wedding preparations at the couple's homes
• How to define success
• Why Anna is worried and feels like a total fraud by presenting her own workshop
• What to expect at Anna's workshop in October
• What happens after the wedding ceremony and just before the reception
• How long it takes Anna to shoot couple photos after the wedding ceremony
• Anna's approach when photographing at the wedding reception
• How Anna managed to target booking wedddings for same sex couples
• Getting criticized for her work
• How to handle a client who informs you they didn't like their photos
• How Anna feels about photographers asking fellow photographers to critique their work
• Who Anna shoots for on the wedding day

What is your big takeaway?

Following this interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement or learnt from what was shared? Let me know by leaving your thoughts in the comments below.

I've always had this desire to work for myself and do my own thing – Anna Pumer

If you have any questions that I missed, a specific question you’d like to ask Anna or if you just want to say thanks for coming on the show, feel free to add them below.

What drives me is the fact that I can do what I want, how I want to do it and therefore, thoroughly enjoy everything I do – Anna Pumer

I priced myself a certain way because I want a certain type of couple  – Anna Pumer

It's my responsibility to tell the story of their wedding – Anna Pumer

I'm happy doing what I'm doing, and I'm really enjoying it, and therefore, I think that's success really – Anna Pumer

Links to people, places and things mentioned in this episode:

Anna Pumer Website

Anna Pumer on Facebook

Anna Pumer on Instagram

Anna Pumer on Twitter

Kick Ass Workshop: Let's Do Weddings Differently – South of France on October 11-13, 2016

Episode 117: Anna Pumer – Photography and Branding Mastery

Equipment:

Nikon AF-S DX NIKKOR 35mm f/1.8G Lens

Nikon AF-S FX NIKKOR 85mm f/1.4G Lens with Auto Focus for Nikon DSLR Cameras

Spider Holster

Thank you!

Thanks again for listening to the show and thanks to Anna for coming on and experimenting with a new and different format for this photography podcast.

I want to be chosen for me, not for ‘we must have the most expensive of everything'  – Anna Pumer

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me, hope everything is going well for you in life and photography!

Thanks and speak soon

Andrew