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Home > MIT Comparative Media Studies/Writing > Scott Donaton, "Lost Control: Marketing in the Age of Consumer Empowerment"
Podcast: MIT Comparative Media Studies/Writing
Episode:

Scott Donaton, "Lost Control: Marketing in the Age of Consumer Empowerment"
Category: Education
Duration: 01:26:15
Publish Date: 2006-10-10 00:00:00
Description: Scott Donaton, associate publisher and editorial director of the Ad Age Group and author of Madison & Vine talked about why user-empowerment is the key trend in business, and the ways marketers are adapting to it, including the rise of branded entertainment.
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