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Home > Helping Sells Radio > 173 Allan Dib Marketing Doesn't Deal with Customer. WRONG.
Podcast: Helping Sells Radio
Episode:

173 Allan Dib Marketing Doesn't Deal with Customer. WRONG.
Category: Technology
Duration: 00:45:38
Publish Date: 2020-03-06 16:06:18
Description: ServiceRocket founder and CEO, Rob Castaneda posted a message in our Workplace from Facebook communication tool about books we read. His message was basically this…don't tell me what you've read, show me.    I am guilty of telling. Most of the time. But on rare occasional I actually "do" a book.    After I read, Allan Dib's book, "The 1-Page Marketing Plan: Get New Customers, Make More Money And Stand Out From The Crowd," I took action. immediately I applied his three phase marketing canvas on a few marketing campaigns. I have the Confluence pages to prove it and everything.    So, when Allan agreed to join the podcast, I looked up my old marketing plans to have them ready to talk to him about.    When I looked them over, I realized that I had actually used this canvas. But there was a conspicuous section of his canvas that I left blank. The "After" section.    The "After" section is the part of the canvas that deals with what to do after the sale is made and someone becomes a customer.    Wait.   Marketing doesn't deal with customers.    That's what I thought.    That's why I left that section blank.    As I prepared for my discussion with Allan, I realized I wanted to talk about the section in his canvas that I left blank. There is so much we can do to help customers after the sale that we ignore.   To our peril.   More about Allan:   His website: https://successwise.com/ His book: https://amzn.to/32UU01H 
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