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	Podcast:		Helping Sells Radio
	Episode:		317 Sangram Vajre Go to market has a new roommate: Customer success
	Category:		Technology
	Duration:		00:53:50
	Publish Date:		2021-12-03 15:04:45
	Description:		Too many of us think that go to market is a sales and marketing exercise (some think it's only marketing), but as Sangram Vajre, author of Move: The four question go to market framework and 3X Helping Sells Radio (Ep. 68 and Ep. 154) guest says, go to market requires marketing and sales and customer success to work as one. Where most companies falter is on one of these: They can: Make but can't sell Sell but can't deliver Deliver but can't renew Renew but can't expand All four of these "motions" must work for a company to be successful, and that is where Vajre's four question go to market framework comes in. More about Vajre: The book: http://themovebook.com The Valley of Death we talked about: https://venturebeat.com/2019/03/30/getting-to-50-million-how-to-avoid-the-saas-valley-of-death/ Subscribe at helpingsells.substack.com
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