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Home > Helping Sells Radio > Episode 70: Brandon Bruce on Why 40% of CRM Projects Fail
Podcast: Helping Sells Radio
Episode:

Episode 70: Brandon Bruce on Why 40% of CRM Projects Fail
Category: Technology
Duration: 00:35:12
Publish Date: 2018-05-15 19:57:24
Description:

CSO Insights found that of companies that push through a CRM software implementation, less than 40% of organizations achieve full scales end-user adoption. That is what Brandon Bruce, COO and Co-founder of Cirrus Insight, tells us in this episode of Helping Sells Radio. We talk about why software projects fail and how to turn them around. He details all of this in his book, "The Shelfware Problem: A Guide to CRM Adoption."



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