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Home > Helping Sells Radio > Episode 61: Steli Efti On Designing Software For The User, Not The Buyer
Podcast: Helping Sells Radio
Episode:

Episode 61: Steli Efti On Designing Software For The User, Not The Buyer
Category: Technology
Duration: 00:38:01
Publish Date: 2018-01-10 12:06:17
Description:

In this episode, we chat with Close.io CEO and Co-Founder Steli Efti about how today's SaaS companies win by building software for the end users, not the buyers. Steli also discusses why so many organizations struggle with hiring really good sales leaders, how to convert a services business to a SaaS business, SaaS industry trends for 2018, and more.
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