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	Podcast:		HRchat Podcast
	Episode:		Improving Employer Branding with Madhumita Katta, Joveo
	Category:		Business
	Duration:		00:25:07
	Publish Date:		2022-09-20 09:00:00
	Description:		In this episode of the HRchat podcast, we consider the role of the employer brand and ways to improve the candidate experience. Our guest today is Madhumita Katta, Head Of Customer Experience and Product Programs at Joveo, a platform helping businesses to buy, manage, and track recruitment media to attract and hire the most relevant applicants on time, and within budget. Questions Include: How has the application process changed over the last 20 years? Why is the strength of the employer brand key to attracting candidates? How can recruitment pros and brands reach and engage more candidates through recruitment media ads? What are some of the common challenges and goals of your customers? How hard is it today to retain talent? In which part of the candidate journey do orgs most commonly tend to "fail" the candidate? What "quick fixes" would you recommend to TA professional listening today? How can we learn more? We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.
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