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	Podcast:		Escape from Cubicle Nation Podcast
	Episode:		When is your brand "good enough" to start marketing?
	Category:		Business
	Duration:		00:07:29
	Publish Date:		2006-12-18 15:53:00
	Description:		If you are just starting to market your business, you might feel a little exasperated when trying to choose a perfect brand name. It may feel like until you do this, you can't move forward with any marketing plans and you feel stuck and frustrated.In this episode, I cover: What a good branding process should look like Which marketing activities you can undertake before your brand is fully baked Which marketing activities you should hold off on until you are 80% or more satisfied with your brand I also mention a few resources:My second podcast First plan your life, then plan your businessGreat brand naming resource: namedevelopment.comExample of a great brand: Legal SanityGuy Kawasaki's book Art of the StartMarketing/branding resources for coaches:Andrea Lee's book Multiple Streams of Coaching IncomeSuzanne Falter-Barns' site getknownnow.comPlease let me know what you think about this topic on the blog! escapefromcubiclenation.com(I know at least a few of you will really disagree with my approach - let's hash it out!)
	Total Play:		0