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Home > Your Woo Woo Best Friend > Fazit Glitter Freckles: How Taylor Swift Helped Turn a Cult Brand Viral (3,500% Surge + 7-Figure Weekend) with Co-Founder Aliett Buttelman


	Podcast:		Your Woo Woo Best Friend
	Episode:		Fazit Glitter Freckles: How Taylor Swift Helped Turn a Cult Brand Viral (3,500% Surge + 7-Figure Weekend) with Co-Founder Aliett Buttelman
	Category:		Religion & Spirituality
	Duration:		00:38:06
	Publish Date:		2025-10-07 15:44:00
	Description:		Join the waitlist for the Cult Brand Accelerator Today Andi chats with Aliett Buttelman, cofounder of Fazit, on the glitter-freckle phenomenon that leapt from TikTok to A-list status. After Taylor Swift (plus Rita Ora, Kacey Musgraves, and Lisa of BLACKPINK) wore Fazit’s Glitter Freckles Makeup Patches, the brand’s press pat peel ritual turned into a movement, spiking sales and cementing Fazit as a cult brand to watch. You’ll hear: The founding arc: from “patch peel” skincare content to the first-ever makeup patches built for instant transformation. The celebrity spark: how a Taylor Swift moment turned into +3,500% traffic and sales and seven figures in 48 hours. Momentum mechanics: why being ops-ready (inventory, warehouse, Amazon) meant riding the wave instead of selling out. Social that sticks: the satisfaction of peel-and-reveal, before/afters, and why repeating winning formats beats chasing trends. Proof over pitch decks: Media + retail wins: @aliettbutts’ 8.9M-view TikTok, Peacock’s “Swift Effect” feature, and new doors at CVS Walmart, and Target. ✨ Takeaways: A simple, filmable ritual (press, pat, peel) is a growth engine when paired with operations that can scale. Moments become moats when you ID the product publicly and meet demand quickly. Retention over reach: give fans a look they can wear into community and they’ll do the distribution for you. Today’s fundraising rewards receipts—ship, learn, and show results before you raise.
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