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In this episode we sit down with Greg Satell, a communication expert whose book about cascades details how rapid, widespread change can sweep across large groups of people, and how understanding the psychological mechanisms at play in such moments can help anyone looking to create change in any institution prepare for the inevitable resistance they will face. • Special Offer From Greg Satell • Greg Satell's Website • Greg Satell's Blog • Greg Satell's Twitter • Newsletter • How Minds Change • David McRaney’s Twitter • YANSS Twitter • Show Notes |
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