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Home > WGAN-TV Podcast > 397. Giraffe360 Webinar #4-Understanding the Agent’s Need for Real Estate Media
Podcast: WGAN-TV Podcast
Episode:

397. Giraffe360 Webinar #4-Understanding the Agent’s Need for Real Estate Media
Category: Technology
Duration: 01:16:46
Publish Date: 2025-08-21 22:00:00
Description:

offer.giraffe360.com/wgan/ 

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Giraffe360 hosts its fourth educational webinar designed to help real estate photographers evolve into full-service media partners.

The Giraffe360 webinar features:

 Giraffe360 Founder & CEO Mikus Opelts
 Giraffe360 Chief Customer Officer Samy Jeffries
 Giraffe360 Lead Product Manager Ainars Klavins

The three discuss the four eras of real estate media technology, agent expectations in today’s market, and a technical deep dive into SLAM (Simultaneous Localization And Mapping)—the “silent unlocker” behind AI-powered media creation.

Key Takeaways

Four eras of real estate media: From MLS books in the 1980s → DSLR boom and Zillow in the 2000s → immersive tools like Matterport and drones in the 2010s → to today’s AI-driven, unified media pipelines.
Shift in buyer expectations: Millennials and Gen Z demand video, virtual tours, and lifestyle content—professional-grade media is no longer optional.
Agent priorities: Survey data shows U.S. Realtors rank quality, speed, range of deliverables, and ease of booking as top factors when choosing a media partner.
Expanding deliverables: HDR photos, floor plans, virtual tours, cinematic fly-throughs, and social-ready content are now expected as part of the standard listing package.
SLAM technology: Accurate AI workflows depend on tracking. Giraffe PRO’s advanced sensor fusion (LiDAR, IMU, barometer, GPS) ensures consistent, scalable floor plans, tours, and videos.
New releases: Virtual tour sky replacement, in-tour object removal, 3rd-gen AI editing, and improved Listing Spotlight outputs.
Special offer for WGAN Community: Try the Giraffe PRO Camera for $123/month (60 days, 10 listings, all features included).

Topics covered

– Historical timeline of real estate media (1980s–today)
– How buyer behavior drives agent media demands
– Key survey insights from 1,000+ agents
– Deliverables agents now expect as “standard”
– Barriers to scaling full-service media and how AI removes them
– Deep dive into SLAM, sensors, and data fusion powering accuracy
– Best practices for capture and handling
– New feature releases and upcoming roadmap
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