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Home > The GaryVee Audio Experience > Is a $10 Million Super Bowl Ad Still a Good Deal?
Podcast: The GaryVee Audio Experience
Episode:

Is a $10 Million Super Bowl Ad Still a Good Deal?
Category: Business
Duration: 00:06:56
Publish Date: 2026-02-06 13:00:00
Description:

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable of success and how brands can end up wasting up to $30 million on a poor spot. Finally, I talk about the public's current "anti-AI" sentiment and why brands are pulling back.


You’ll learn about:

  • The true ROI of a Super Bowl ad
  • Why Super Bowl attention is still "cheap"
  • How new companies get "broad awareness" from the Big Game
  • The importance of "relevance" for established brands like Raisin Bran
  • Why the creative is more important than the attention
  • The inevitable role of AI in advertising and NIL
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