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	Podcast:		Talk Commerce
	Episode:		Retail Media Networks: The Future of B2B Advertising in a B2C World with Eboni Ryan
	Category:		Technology
	Duration:		00:28:26
	Publish Date:		2023-05-23 20:04:29
	Description:		In this insightful episode, we speak with Eboni Ryan, Head of Global Marketing at Digital Zone, who sheds light on the fascinating world of retail media networks. These platforms, initially birthed by retailers and now expanding across B2C industries, offer brands the unique opportunity to elevate their visibility within the consumer journey. Eboni uses Target as an example, illustrating how brands can boost their search results on retail platforms in a similar fashion to Google, but with a sharper focus on loyal customers. This creates a unique B2B dynamic as businesses aim to advertise on these platforms. However, while top brands often invest in these networks, the real challenge lies in capturing the attention of the wider brand market. Eboni also emphasizes the importance of evolving digital experiences and transparency to cater to a rapidly growing millennial B2B buyer demographic. Dive in to discover the immense value of retail media networks and demand generation in the current market landscape.
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