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	Podcast:		Swisspreneur Show
	Episode:		EP #22 - Herbert Bay: How To Build a Great Product
	Category:		Business
	Duration:		00:35:56
	Publish Date:		2019-03-19 21:58:43
	Description:		Timestamps 1:19 - Mistakes Swiss startups repeatedly make when creating a product 10:03 - How long does it take to build a great tech product? 12:44 - How to acquire customers 17:46 - Bringing new technology to Switzerland 26:22 - What makes a great product? Biography Herbert is the co-founder of Kooaba, an image recognition program which he successfully sold to Qualcomm in 2014. Following his successful exit, he embarked on a sailing trip from France to New Zealand together with his wife and two young sons. While at sea, he managed his second venture, Shortcut, remotely. After a 4-year journey, Herbert returned to Switzerland, where he took the position as Principal Software Engineer, Digital Health & User Perception at Magic Leap, a US company specializes in “mixed-reality” applications. Herbert holds a PhD from ETH Zurich and is a published researcher.
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