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Home > Under the Influence from CBC Radio > Sweaty Billboards: Marketing The Movies
Podcast: Under the Influence from CBC Radio
Episode:

Sweaty Billboards: Marketing The Movies
Category: Society & Culture
Duration: 00:27:35
Publish Date: 2026-03-14 15:56:00
Description:

With the Oscars around the corner, we take a look at creative movie marketing.

We’ll talk about miniature billboards that promoted Ant-Man.

A billboard that actually sweated to promote an action film.

And we’ll discuss a movie that was saved by a Beatle – then got banned, and was a box office success.


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