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Podcast: Under the Influence from CBC Radio
Episode:

Newsjacking

Category: Society & Culture
Duration: 00:27:18
Publish Date: 2026-01-10 16:56:00
Description:

We know you want to listen to all the ads in this show. On the off-chance you don’tsubscribe ad-free here.


Lately companies have been hijacking breaking news stories to create ads.

When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.

When the Oscars read the wrong Best Picture winner, an optometry chain made fun of the mix-up.

It’s called Newsjacking - and it’s becoming a powerful marketing tactic.


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