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Podcast: Under the Influence from CBC Radio
Episode:

Dish Night at the Movies: Marketing Motion Pictures
Category: Society & Culture
Duration: 00:27:27
Publish Date: 2025-08-30 15:56:00
Description:

From our Season 12 Archives, one of our favourites


This week, we’re talking about the creative ways Hollywood markets films.

 

We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile.

And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry.

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