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Home > Under the Influence from CBC Radio > Yes I Can: Marketing to People with Disabilities
Podcast: Under the Influence from CBC Radio
Episode:

Yes I Can: Marketing to People with Disabilities
Category: Society & Culture
Duration: 00:28:13
Publish Date: 2025-06-07 15:56:00
Description:
This week, we explore how advertisers market to people with disabilities.
 Disabled people are usually ignored in advertising campaigns.
 Yet people with disabilities control half a trillion dollars in spending money.
We’ll look at four powerful campaigns that not only feature people with disabilities, but these commercials are disrupting the public’s negative perceptions of the disabled. 

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