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Home > Under the Influence from CBC Radio > CAT-alogues & DOG-alogues: Pet Marketing
Podcast: Under the Influence from CBC Radio
Episode:

CAT-alogues & DOG-alogues: Pet Marketing
Category: Society & Culture
Duration: 00:27:14
Publish Date: 2025-05-17 15:56:00
Description:

 This week, we talk about Pet Marketing.


The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object.


We’ll listen to a pet food campaign that had dogs conduct a symphony orchestra.


We’ll flip through IKEA’s CAT-alogues and DOG-alogues.


And we’ll explore Dolly Parton’s “Doggy Parton” fashion line.


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