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Home > Under the Influence from CBC Radio > Brand Strategist & Author Peter Wilken
Podcast: Under the Influence from CBC Radio
Episode:

Brand Strategist & Author Peter Wilken
Category: Society & Culture
Duration: 00:55:16
Publish Date: 2025-04-24 12:24:49
Description: Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference between branding and brand building.

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