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Home > Under the Influence from CBC Radio > Hug the Cactus: Advertising to Haters
Podcast: Under the Influence from CBC Radio
Episode:

Hug the Cactus: Advertising to Haters
Category: Society & Culture
Duration: 00:26:04
Publish Date: 2025-02-15 16:56:00
Description:

This week, we look at how some companies advertise to haters.


Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.


Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.

Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.

And drink maker Oatly, actually dedicated a website to their haters.


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