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Home > Under the Influence from CBC Radio > Plop, Plop, Fizz, Fizz: How Companies Double Their Profits
Podcast: Under the Influence from CBC Radio
Episode:

Plop, Plop, Fizz, Fizz: How Companies Double Their Profits
Category: Society & Culture
Duration: 00:27:52
Publish Date: 2024-06-08 15:56:01
Description:

Every company dreams of doubling its profit.

 

It’s almost impossible to do.

 

Yet, some companies do it by tweaking one tiny thing.

 

We’ll talk about an industry that put three words on their packaging that doubled their profit.

 

A company that created a catchy jingle that doubled their revenue overnight.

 

And a business that changed one single word in a headline and their profit went up 100%.



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