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Podcast: Under the Influence from CBC Radio
Episode:

Cheeky Advertising
Category: Society & Culture
Duration: 00:27:48
Publish Date: 2024-04-06 15:56:21
Description:

80% of all advertising is ignored.

 

That’s why some advertisers employ cheeky advertising.

 

It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.

 

We’ll talk about a fruit company that printed an open letter to the Pope.

 

An airline campaign that told you to “keep it in your pants.”

 

And a product that claims your grandparents had more sex than you.

 




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