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Home > Under the Influence from CBC Radio > Seeing is Believing: The Power of Demonstration Commercials
Podcast: Under the Influence from CBC Radio
Episode:

Seeing is Believing: The Power of Demonstration Commercials
Category: Society & Culture
Duration: 00:26:55
Publish Date: 2024-02-24 16:56:13
Description:

This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.


Because there is nothing more powerful than a dramatic product demonstration.


We’ll talk about a famous Krazy Glue commercial.


And a Volvo ad where the ad writer risked his life to demonstrate a point.



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