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Home > Under the Influence from CBC Radio > The Marketing of Taylor Swift: (Taylor's Version)
Podcast: Under the Influence from CBC Radio
Episode:

The Marketing of Taylor Swift: (Taylor's Version)
Category: Society & Culture
Duration: 00:27:01
Publish Date: 2024-02-03 16:56:15
Description:

This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.


She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways.


And holds over 70 Guinness World Records.


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