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Home > Under the Influence from CBC Radio > Three Foot Marketing (From AOP 2011)
Podcast: Under the Influence from CBC Radio
Episode:

Three Foot Marketing (From AOP 2011)
Category: Society & Culture
Duration: 00:28:44
Publish Date: 2023-10-07 16:34:12
Description: This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning that critical distance between your shopping cart and the shelf. We’ll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We’ll also look at the interesting tug-of-war that happens between stores and brands. There’s no doubt about it, those three feet have become one of the biggest battlegrounds for your dollar.

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