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Home > Under the Influence from CBC Radio > The Sound of Persuasion (From AOP 2011)
Podcast: Under the Influence from CBC Radio
Episode:

The Sound of Persuasion (From AOP 2011)
Category: Society & Culture
Duration: 00:28:24
Publish Date: 2023-08-21 13:14:04
Description:

This week, Under The Influence listens to the sounds of persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio – sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound, to the first use of sound in radio commercials, to signature sounds on famous ad campaigns, to the startup sound we hear on our computers every day.



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