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Home > Under the Influence from CBC Radio > The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (AOP 2011)
Podcast: Under the Influence from CBC Radio
Episode:

The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (AOP 2011)
Category: Society & Culture
Duration: 00:27:26
Publish Date: 2023-07-22 15:00:13
Description:

This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business in the world: Housekeeping.


The rest is advertising history.


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