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Home > Under the Influence from CBC Radio > S3E05 - Marketing Rock and Roll, Part Two
Podcast: Under the Influence from CBC Radio
Episode:

S3E05 - Marketing Rock and Roll, Part Two
Category: Society & Culture
Duration: 00:25:03
Publish Date: 2022-11-05 21:40:41
Description:

This week, it's Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV.

The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began – but was saved by Mick Jagger and a one dollar bill.

We’ll analyze how MTV changed the music business, and how Michael Jackson’s video Thriller changed MTV. We’ll also talk about how the Internet revolutionized the marketing of rock and roll forever. From iTunes to YouTube to the invention of Apps – suddenly technology was the newest rock star.



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