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Home > Under the Influence from CBC Radio > Burn The Boats: Brands That Risked and Won
Podcast: Under the Influence from CBC Radio
Episode:

Burn The Boats: Brands That Risked and Won

Category: Society & Culture
Duration: 00:28:28
Publish Date: 2022-10-29 17:17:22
Description:

This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked all and saved the Swiss watch making industry in the process, and a CEO who made a decision that was so unpopular even his board of directors bet against him. 


They are the true warriors who “burned the boats” so there was no turning back – and then made history.



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