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Home > Under the Influence from CBC Radio > Marketing Rock and Roll, Part One
Podcast: Under the Influence from CBC Radio
Episode:

Marketing Rock and Roll, Part One
Category: Society & Culture
Duration: 00:24:24
Publish Date: 2022-09-05 16:38:07
Description:
In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete against the Fab Four.
Plus, what show on marketing rock and roll would be complete without mentioning the biggest marketing machine in the history of rock and roll – KISS.
Part Two will begin with the emergence of MTV.
It's a fascinating and interesting journey.



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