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Podcast: Under the Influence from CBC Radio
Episode:

Luxury Advertising (AOP 2011)
Category: Society & Culture
Duration: 00:28:30
Publish Date: 2022-07-15 01:11:58
Description: Luxury Marketing is a category that is completely different from traditional brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world and we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.

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