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Home > Under the Influence from CBC Radio > S11E20 - Brilliantly Bland: Why Boring Sells
Podcast: Under the Influence from CBC Radio
Episode:

S11E20 - Brilliantly Bland: Why Boring Sells

Category: Society & Culture
Duration: 00:27:51
Publish Date: 2022-05-21 15:57:57
Description:

This week, we look at boring products. There is a truism in the marketing world - boring sells. And in some of the biggest categories, boring products are the runaway best-sellers. Why do we overwhelmingly choose white cars, gray wall paint and beige carpets? And what does that say about us?




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