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Home > Under the Influence from CBC Radio > S9E19 - Flip, Flop or Fly: The World of Test Markets
Podcast: Under the Influence from CBC Radio
Episode:

S9E19 - Flip, Flop or Fly: The World of Test Markets

Category: Society & Culture
Duration: 00:27:31
Publish Date: 2020-05-07 00:09:00
Description: 80-90% of new product launches fail. So to lower the risk, companies do trial runs. This week, we explore Test Markets - where companies launch new products in small towns to see if shoppers pay attention. We’ll tell the stories of successful product laun

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