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Home > Under the Influence from CBC Radio > S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing
Podcast: Under the Influence from CBC Radio
Episode:

S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing
Category: Society & Culture
Duration: 00:27:32
Publish Date: 2022-01-08 17:01:00
Description:

We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 billion snafu.



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