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Home > Under the Influence from CBC Radio > S6E02 (Archive) - LIVE: Unforeseen Circumstances: How Companies Are Affected By Chance
Podcast: Under the Influence from CBC Radio
Episode:

S6E02 (Archive) - LIVE: Unforeseen Circumstances: How Companies Are Affected By Chance
Category: Society & Culture
Duration: 00:52:27
Publish Date: 2019-11-04 05:06:00
Description: From the Digital Box Set: This episode was performed live at the Hot Docs Podfest in Toronto in front of 600 podcast lovers. In this show, we explore what happens to brands when a completely unexpected event occurs. Most companies tightly control every aspect of a brand - but occasionally, an unforeseen circumstance rears its head. And it’s always interesting to see how the company reacts and what happen to their business as a result. We’ll look at what happened to Ford Broncos after the OJ Simpson slow-speed car chase, what happened to Red Lobster after Beyonce gave it a sexy callout in a song, and what happened to James Bond when JFK gave the books a ringing endorsement. This episode includes a live Q&A at the end with our team. So fun. This is an archived episode that aired originally on January 12, 2017.
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