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Home > Under the Influence from CBC Radio > S6E08 (Archive) - Brands In Cars Getting Coffee: Sponsorship Marketing
Podcast: Under the Influence from CBC Radio
Episode:

S6E08 (Archive) - Brands In Cars Getting Coffee: Sponsorship Marketing
Category: Society & Culture
Duration: 00:27:36
Publish Date: 2019-11-11 05:07:00
Description: From the Digital Box Set: This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause a lot of tension. We'll look at how a single phone call from Coca Cola changed Christmas tradition forever, how Barbie helped save the Girl Scouts and what happens when a sponsor has to weather the demands...of the sponsee. The reason brands pick certain programs or events to sponsor is always strategic – and always interesting. This is an archived episode that aired originally on February 23, 2017.
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