Search

Home > Under the Influence from CBC Radio > S6E16 (Archive) - Guys and Dolls: Gender Marketing, Part II
Podcast: Under the Influence from CBC Radio
Episode:

S6E16 (Archive) - Guys and Dolls: Gender Marketing, Part II
Category: Society & Culture
Duration: 00:26:38
Publish Date: 2019-11-25 05:07:00
Description: From the Digital Box Set: This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another. We’ll analyze how Harley Davidson got women on two wheels, why a 13-year-old girl convinced Hasbro to make an Easy Bake Oven for boys and how Barbie targeted…dads. By and large, most products are gender-neutral. It's the marketing that's not. This is an archived episode that aired originally on April 20, 2017.
Total Play: 0

Users also like

600+ Episodes
Quirks and Q .. 400+     60+

Some more Podcasts by Apostrophe Podcast Network

100+ Episodes
We Regret To ..     2