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Home > Under the Influence from CBC Radio > S6E22 (Archive) - The Lean Mean Money Machine: How Marketing Affects Sports
Podcast: Under the Influence from CBC Radio
Episode:

S6E22 (Archive) - The Lean Mean Money Machine: How Marketing Affects Sports
Category: Society & Culture
Duration: 00:27:34
Publish Date: 2019-12-02 05:06:00
Description: From the Digital Box Set: This week, we analyze how marketing affects the sports world. We’ll look at the massive influence that comes with owning the rights to the Olympic games, how the recent uptick in gambling sponsorships affects athletes and what happens when major advertisers threaten sports leagues. It’s a lucrative, but tricky game. This is an archived episode that aired originally on June 1, 2017.
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