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Home > Under the Influence from CBC Radio > S7E02 (Archive) - I See A Little Silhouetto Of A Brand: How Old School Products Survive
Podcast: Under the Influence from CBC Radio
Episode:

S7E02 (Archive) - I See A Little Silhouetto Of A Brand: How Old School Products Survive
Category: Society & Culture
Duration: 00:27:26
Publish Date: 2019-12-09 05:08:00
Description: From the Digital Box Set: This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even better business today. We’ll look at how one company makes money by retiring its products, why another partnered up with its biggest competitors to stay relevant and how an entire profession saved itself by not going digital. From Crayola to Velveeta, it all comes down to smart marketing. This is an archived episode that aired originally on January 11, 2018.
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